Jump scare ad from the 2000s(Very obscure)

In addition to Japan, there is also already an existing RTD coffee market in the USA. "After preparations that have now taken over a year and a half, we decided to set up our own subsidiary in the USA," says Richard Radtke. "The key here is the General Manager, Jim Mercer, who is a good friend and business partner of Drayton McLane. Drayton set up McLane in the U.S. at the time. McLane is the American equivalent of Lekkerland-Tobaccoland and just, like everything else in America, a little bigger." In terms of marketing, the USA partnership is supported from Germany. For example, the Berlin Thunder American football team's game was shown live for three hours on Fox with major jersey sponsorship from K-fee. In the USA in particular, K-fee is banking on the success of viral marketing. The K-fee spots circulating on the Internet have already been aired on Jay Leno's "Tonight Show," one of the most popular late-night shows in the US. But being on the opening page of the "Bevnet" Internet service has also helped K-fee drinks in the USA. Nevertheless, the K-fee business in the U.S. is just getting off the ground, and it's still too early to take stock here. New Zealand and Australia have also been supplied "Down Under" since this beverage season. "Particularly pleasing here is the fact that our partner there is investing in marketing and broadcasting the Jung-von-Matt spots in English. However, here, too, only the beginning has been made"