"Happy Birthday, Dr. King!" McDonald's video (1985)

my friend and i found a tape called "happy birthday, dr. king" that is a 28 minute tribute to martin luther king jr. that happens to be produced by mcdonald's for some reason. there are no restaurant references or promotion in it. it is labeled as a "mcvideo" which i did not find any information about except for ebay listings of a pin of the mcvideo logo. i did find a mcdonald's ad from 1986 that was also about mlk though. i found some info about mcd's selling tapes but nothing about producing/releasing them (unless they were about the mcdonald's franchise).

enjoy?