Picnic was a pay-tv digital terrestrial service that was meant to launch by Sky UK. It would be like Freeview and Top Up TV. It first was proposed in 2007 and was meant to launch in 2010. Needless to say, it was cancelled and never launched.
Picnic would provide TV, broadband and phone through its service. This was made when Sky had only three free-to-air channels on Freeview: Sky Travel, Sky News and Sky Sports News. The service would host 5 channels that were broadcast on Sky, which would be Sky Sports 1, Sky Movies Showcase, Sky1, Disney Channel and the Discovery Channel.
Some Picnic receivers have been found out in the wild, but only have access to Freeview. However, Sky Sports 1 and 2 were made available on terrestrial services BT Vision and Top Up TV. It's unknown if this was to cancel Picnic altogether.
This service would have been great for Freeview viewers who didn't have access to the Sky channels, but sadly, in 2010, the service was discontinued before launch.
Something similar to Picnic, NOW TV, which is running to this day, is available to Freeview viewers with Entertainment, Sports, Movies and Kids packs available, with broadband and phone to be available soon as well.