There's literally no record of this, like at all. Usually Encyclopedia SpongeBobia has information on these sorts of things but not for this.
So back in 2007, during the premiere of the the SpongeBob episode "Friend or Foe" there this crazy hype around it. I remember distinctly that there was this sweepstakes where you had to be either Team Plankton or Team Krabs. There were commercials and even a live event on Nickelodeon hosted by Patchy or something. These also had a bunch of kids dressed up for the occassion (I swear I remember the Plankton kids wearing antennae or something)
I think like 1,000 people won shirts of the team they were on, and there are no photos out there of the Team Krabs one or the Team Plankton.. actually, I do have photos of that one since I own one!
I found this in my horrible mess of a room while looking for things to throw away (since we're moving in a couple of weeks), and I found this relic. There's absolutely no information about this sweepstakes. No footage, no mentions on the wiki, no other photos of the shirts. I remember when I was about 7 I signed up for it and chose Team Plankton.
I do remember the hype for Friend or Foe, particulary because at the time I don't believe my family had cable access and I heard everyone at school talking about what team they were on, and sure enough when the special came out on DVD I begged my mom to buy me a copy to see who won.
I barely remember the TV spots for the sweepstakes, and the shirts and live-action event are totally lost in my memory. But the hype was there nonetheless. It's just hard to imagine hype for a primiere episode just being forgotten and not archived at all.
Judging by the nature of the video, it seems that it wasn't a sweepstakes thing, it was more of an event. I don't know if they ever actually aired the thing, but hey, I was too young.
To The Spirit Of A Fighter To Be The Best Of The Best There Can Only Be One Winner Your Destiny Is Out There... Now, Fight For The Future.