So in 2012 two friends called Alex Binello (alexnewtron) and Seth Tyler created this game called "Social Meeps". It was involved around customizing your Meep, which is "a blob with a face you can customize", as described by Alex. It had some features similar to Club Penguin and Roblox, such as limiteds. In Late 2012 the game was renamed to "Meepcity". It apparently shut down 2 years later, and in 2016, Meepcity was switched to a Roblox game which currently has over 14 billion visits.