Burger King Mr. Rogers parody "Mr. Rodney" (1984)

In the mid-1980s, the Burger King fast-food chain lampooned Rogers' image with an actor called "Mr. Rodney", imitating Rogers' television character.[35] Rogers found the character's pitching fast food as confusing to children, and called a press conference in which he stated that he did not endorse the company's use of his character or likeness. Rogers made no commercial endorsements during his career, though, over the years, he acted as a pitchman for several non-profit organizations dedicated to learning. The chain publicly apologized for the faux pas and pulled the ads.

The $150,000 commercial aired only a few dozen times before being removed from the airwaves.