Lost Racist "You Better Don't" McDonalds Ad

likechance
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You better don't.

Posts: 215

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 0:26:28 GMT MantleM and greasybingo like this

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Post by likechance on Dec 6, 2023 0:26:28 GMT

Dec 5, 2023 13:46:44 GMT buttonrevenge said:

We should create a timeline of all of the forum posts from the time. Unless i'm missing a post, the earliest post mentioning the ad is from September 1, 2004, so that's likely when it started airing. Do we have any idea for when it could have been pulled?

This sounds like a good idea! While a specific month/date (September 2004) is more than what we get in terms of a timeline for a lot of searches, it would still be nice to try and narrow it down a little more. I remember Automaton making a point about how Chicken Selects can only be new for so long, so this ad probably wouldn't have had a long runtime even without the controversy.

As a mod for the LCF and someone who's been interested in this for a while, really glad to see a thread has been made! Here's hoping we finally get somewhere and maybe get an early Christmas present!

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greasybingo
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Posts: 43

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 0:57:04 GMT via mobile MantleM likes this

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Post by greasybingo on Dec 6, 2023 0:57:04 GMT

Dec 5, 2023 14:20:48 GMT buttonrevenge said:

Also, is it possible to contact anyone who remembered seeing the ad? If we could ask if they remembered or had any guess as to what show or channel they might have been watching when the ad came on. The ad's total amount of times being aired is likely in the single digits or maybe the very low double digits, so if we could get a specific timeslot the ad aired during, that could potentially help.

Not to spam the thread too much, but I do think it would be useful to try and figure out which channel(s) it aired on. I checked tons of NBC 2004 commercial compilations with no luck. I saw lots of McDonald’s ads, but not the one we’re looking for. I even started checking commercials from networks aimed towards younger audiences, like Nickelodeon. Again, lots of McDonald’s, but no chicken selects on a plane.

Last Edit: Dec 6, 2023 0:58:02 GMT by greasybingo

greasybingo
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Posts: 43

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 1:44:02 GMT MantleM and buttonrevenge like this

Quote

Post by greasybingo on Dec 6, 2023 1:44:02 GMT

Okay, I tried my best to put the most important forum posts and articles and whatnot in chronological order.

Forums mentioning it:

September 2004 - McDonald's Ad: "You better don't"
September 21, 2004 - I'm getting very annoyed by McDonalds!!, and their commercials!!
September 22, 2004 - McDonalds chicken commercials
October 1, 2004 - McDonalds ad strategy or 'only black people buy Big Mac's'
October 17, 2004 - Google Groups post (misidentifies as KFC commercial)
August 17, 2010 - Which company has the most annoying commercials? (IYO)
September 7, 2012 - The "You betta don't" commercial was taken off the air.

Articles/other mentioning it:

December 8, 2006 - Dude… I’m so not lovin’ it
July 2009 - Why Can’t Ads Get Black Women Right?
July 21, 2010 - Ba, Ba, Ba, Ba, Ba, Not Lovin’ It!
February 21, 2011 (book) - Sold on Language
November 24, 2013 (video, 21:32) - 2 Dads 6 Daughters - What's the Tasting Game?
I can't find the date lol - Diversity is the Future

Last Edit: Dec 6, 2023 14:30:08 GMT by greasybingo

lin7650
Senior Member

Young Cricket's wifey

Posts: 250

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 2:07:59 GMT

Quote

Post by lin7650 on Dec 6, 2023 2:07:59 GMT

Dec 6, 2023 1:44:02 GMT greasybingo said:

Okay, I tried my best to put the most important forum posts and articles and whatnot in chronological order.

Forums mentioning it:

August 10, 2004 - Google Groups post (misidentifies as KFC commercial)
September 2004 - McDonald's Ad: "You better don't"
September 21, 2004 - I'm getting very annoyed by McDonalds!!, and their commercials!!
September 22, 2004 - McDonalds chicken commercials
October 1, 2004 - McDonalds ad strategy or 'only black people buy Big Mac's'
August 17, 2010 - Which company has the most annoying commercials? (IYO)
September 7, 2012 - The "You betta don't" commercial was taken off the air.

Articles/other mentioning it:

December 8, 2006 - Dude… I’m so not lovin’ it
July 2009 - Why Can’t Ads Get Black Women Right?
July 21, 2010 - Ba, Ba, Ba, Ba, Ba, Not Lovin’ It!
February 21, 2011 (book) - Sold on Language
November 24, 2013 (video, 21:32) - 2 Dads 6 Daughters - What's the Tasting Game?
I can't find the date lol - Diversity is the Future

off topic but the Google Groups at the top is basically just a bunch of people posting pirated stuff now

Now YOU can do the dishes!
- Phil Swift, 2017

greasybingo
New Member

Posts: 43

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 2:10:02 GMT via mobile

Quote

Post by greasybingo on Dec 6, 2023 2:10:02 GMT

Dec 6, 2023 2:07:59 GMT lin7650 said:

Dec 6, 2023 1:44:02 GMT greasybingo said:

Okay, I tried my best to put the most important forum posts and articles and whatnot in chronological order.

Forums mentioning it:

August 10, 2004 - Google Groups post (misidentifies as KFC commercial)
September 2004 - McDonald's Ad: "You better don't"
September 21, 2004 - I'm getting very annoyed by McDonalds!!, and their commercials!!
September 22, 2004 - McDonalds chicken commercials
October 1, 2004 - McDonalds ad strategy or 'only black people buy Big Mac's'
August 17, 2010 - Which company has the most annoying commercials? (IYO)
September 7, 2012 - The "You betta don't" commercial was taken off the air.

Articles/other mentioning it:

December 8, 2006 - Dude… I’m so not lovin’ it
July 2009 - Why Can’t Ads Get Black Women Right?
July 21, 2010 - Ba, Ba, Ba, Ba, Ba, Not Lovin’ It!
February 21, 2011 (book) - Sold on Language
November 24, 2013 (video, 21:32) - 2 Dads 6 Daughters - What's the Tasting Game?
I can't find the date lol - Diversity is the Future

off topic but the Google Groups at the top is basically just a bunch of people posting pirated stuff now

Should I get rid of it? I just saw the commercial mention lol

lin7650
Senior Member

Young Cricket's wifey

Posts: 250

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 2:37:02 GMT

Quote

Post by lin7650 on Dec 6, 2023 2:37:02 GMT

Dec 6, 2023 2:10:02 GMT greasybingo said:

Dec 6, 2023 2:07:59 GMT lin7650 said:

off topic but the Google Groups at the top is basically just a bunch of people posting pirated stuff now

Should I get rid of it? I just saw the commercial mention lol

nah, keep it

Now YOU can do the dishes!
- Phil Swift, 2017

Automaton
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Posts: 203

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 2:40:51 GMT MantleM, Springy, and 2 more like this

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Post by Automaton on Dec 6, 2023 2:40:51 GMT

Okay, I've been going through commercial breaks and collecting the other ads from the campaign to get a general idea of when and where each known ad was airing (MM/DD/YYYY). I'll keep this updated if I find more. Not sure how useful it is long-term but good for anyone who wants to familiarise themselves with the campaign.

The Power of No

- NBC 08/30/2004 youtu.be/KKCjQ0d6FPc?t=921

- ESPN 10/05/2004 youtu.be/U23W2k1oYBw?t=4885

Office (copier)

- Cartoon Network Fridays (unknown date) youtu.be/J6z0A-m210o?t=383

- NBC – August youtu.be/alwhsQMZ5pA?t=1158

Office (breakroom)

- CBS 09/22/2004 (Dr. Phil) youtu.be/oY9wZL9rUJk?t=4964

- NBC Sports 10/06/2004 youtu.be/ker2ddwQ3kw?t=1165

Green girl

- CBS 09/22/2004 (Dr. Phil) youtu.be/oY9wZL9rUJk?t=1850

- (sometime around 09/10/2004?) youtu.be/Uh2emRfBNpw?t=3168

- ABC (week starting 09/07/2004) youtu.be/bIJxpYdUlCM?t=1649 – alt version

- NBC – August (13th according to comment?) www.youtube.com/watch?v=EZlUFXiCfgc&t=867s&ab_channel=Hogstuff

- NBC (08/17/2004) youtu.be/YjId8ILjry8?si=KlkjQBc2eSs6izpv&t=343

- Bravo (between August 15 and 27) youtu.be/AWKpdcnG2u4?t=2507

Guitar guy

- ESPN 10/05/2004 youtu.be/U23W2k1oYBw?t=8762

- ESPN2 10/06/2004 youtu.be/Pw_PgOESBSI?t=4359

- Spike 09/23/2004 youtu.be/FX8a_9eK92A?t=147

- NBC 10/10/2004 youtu.be/4l0Wx_juLHg?t=649

Disney lady

- ABC 09/22/2004 youtu.be/qQzWu93waxg?t=729

- Nick @ Nite 10/03/2004 youtu.be/ljZuAj0ICvM?t=75 (variant without “mama” lines - this is pretty interesting as it's from a couple weeks after the other airing, and we already talked about how that particular line could also be offensive)

Last Edit: Dec 7, 2023 18:12:35 GMT by Automaton

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Automaton
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Posts: 203

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 2:49:39 GMT greasybingo likes this

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Post by Automaton on Dec 6, 2023 2:49:39 GMT

Dec 6, 2023 1:44:02 GMT greasybingo said:

Okay, I tried my best to put the most important forum posts and articles and whatnot in chronological order.

Forums mentioning it:

August 10, 2004 - Google Groups post (misidentifies as KFC commercial)
September 2004 - McDonald's Ad: "You better don't"
September 21, 2004 - I'm getting very annoyed by McDonalds!!, and their commercials!!
September 22, 2004 - McDonalds chicken commercials
October 1, 2004 - McDonalds ad strategy or 'only black people buy Big Mac's'
August 17, 2010 - Which company has the most annoying commercials? (IYO)
September 7, 2012 - The "You betta don't" commercial was taken off the air.

Articles/other mentioning it:

December 8, 2006 - Dude… I’m so not lovin’ it
July 2009 - Why Can’t Ads Get Black Women Right?
July 21, 2010 - Ba, Ba, Ba, Ba, Ba, Not Lovin’ It!
February 21, 2011 (book) - Sold on Language
November 24, 2013 (video, 21:32) - 2 Dads 6 Daughters - What's the Tasting Game?
I can't find the date lol - Diversity is the Future

The Google Groups thread starts in August, but the post about YBD is from October 17.

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greasybingo
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Posts: 43

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 2:54:53 GMT via mobile

Quote

Post by greasybingo on Dec 6, 2023 2:54:53 GMT

Dec 6, 2023 2:49:39 GMT Automaton said:

Dec 6, 2023 1:44:02 GMT greasybingo said:

Okay, I tried my best to put the most important forum posts and articles and whatnot in chronological order.

Forums mentioning it:

August 10, 2004 - Google Groups post (misidentifies as KFC commercial)
September 2004 - McDonald's Ad: "You better don't"
September 21, 2004 - I'm getting very annoyed by McDonalds!!, and their commercials!!
September 22, 2004 - McDonalds chicken commercials
October 1, 2004 - McDonalds ad strategy or 'only black people buy Big Mac's'
August 17, 2010 - Which company has the most annoying commercials? (IYO)
September 7, 2012 - The "You betta don't" commercial was taken off the air.

Articles/other mentioning it:

December 8, 2006 - Dude… I’m so not lovin’ it
July 2009 - Why Can’t Ads Get Black Women Right?
July 21, 2010 - Ba, Ba, Ba, Ba, Ba, Not Lovin’ It!
February 21, 2011 (book) - Sold on Language
November 24, 2013 (video, 21:32) - 2 Dads 6 Daughters - What's the Tasting Game?
I can't find the date lol - Diversity is the Future

The Google Groups thread starts in August, but the post about YBD is from October 17.

How do you check that? I’m not familiar with Google Groups

pinatatime Junior Member I animate, I collect VHS tapes, I breathe in and out and walk around sometimes Posts: 88	Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 3:05:03 GMT MantleM and awesomereesee like this Quote Select Post Deselect Post Link to Post Back to Top Post by pinatatime on Dec 6, 2023 3:05:03 GMT This is all super interesting! I'll check out some of my home recorded VHS tapes, but most likely won't come up with anything. But I hope its found.
	I animate, I collect VHS tapes, I breathe in and out and walk around sometimes

Automaton
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Posts: 203

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 3:08:27 GMT greasybingo likes this

Quote

Post by Automaton on Dec 6, 2023 3:08:27 GMT

Dec 6, 2023 2:54:53 GMT greasybingo said:

Dec 6, 2023 2:49:39 GMT Automaton said:

The Google Groups thread starts in August, but the post about YBD is from October 17.

How do you check that? I’m not familiar with Google Groups

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likechance
Full Member

You better don't.

Posts: 215

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 3:31:44 GMT Automaton and buttonrevenge like this

Quote

Post by likechance on Dec 6, 2023 3:31:44 GMT

I found an article that talks about a franchise in Utah having samples of Chicken Selects on August 21, which seems to be the first day they were available. So, it seems like the earliest Chicken Selects commercial airing we have evidence of was the Power of No airing on August 30.

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thedragonwarrior Junior Member Posts: 91	Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 8:00:24 GMT via mobile Quote Select Post Deselect Post Link to Post Back to Top Post by thedragonwarrior on Dec 6, 2023 8:00:24 GMT Ik this post was sent already but it’s making me think the ad was up for a short time in 2018

lin7650
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Young Cricket's wifey

Posts: 250

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 9:59:32 GMT MantleM and awesomereesee like this

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Post by lin7650 on Dec 6, 2023 9:59:32 GMT

Dec 6, 2023 8:00:24 GMT thedragonwarrior said:

Ik this post was sent already but it’s making me think the ad was up for a short time in 2018

This is it!! It's gotta be!! Sadly I put the link in the Wayback Machine, only for it to not be archived

Now YOU can do the dishes!
- Phil Swift, 2017

Automaton
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Posts: 203

Lost Racist "You Better Don't" McDonalds Ad Dec 6, 2023 10:54:03 GMT via mobile MantleM, awesomereesee, and 1 more like this

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Post by Automaton on Dec 6, 2023 10:54:03 GMT

Dec 6, 2023 9:59:32 GMT lin7650 said:

Dec 6, 2023 8:00:24 GMT thedragonwarrior said:

Ik this post was sent already but it’s making me think the ad was up for a short time in 2018

This is it!! It's gotta be!! Sadly I put the link in the Wayback Machine, only for it to not be archived

The replies and quote tweets are mostly talking about a song. It's not a link to the commercial we're looking for.

Lots of them mention the lyrics are "don't be stingy" so I would assume it was a link to this one: youtu.be/vcYaGF_4mPo?si=QDHbLAg6pzB_BLg-

Someone else says they made a full version of the song, which is here:
youtu.be/TufvtpmtVzg?si=_hnA2ol0DhpmyynG

It's another commercial trying to appeal to black audiences with stereotypes, so it probably just reminded the person who quote tweeted about YBD.

Last Edit: Dec 6, 2023 13:07:30 GMT by Automaton

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Post by likechance on Dec 6, 2023 0:26:28 GMT

Post by greasybingo on Dec 6, 2023 0:57:04 GMT

Post by greasybingo on Dec 6, 2023 1:44:02 GMT

Post by lin7650 on Dec 6, 2023 2:07:59 GMT

Post by greasybingo on Dec 6, 2023 2:10:02 GMT

Post by lin7650 on Dec 6, 2023 2:37:02 GMT

Post by Automaton on Dec 6, 2023 2:40:51 GMT

Post by Automaton on Dec 6, 2023 2:49:39 GMT

Post by greasybingo on Dec 6, 2023 2:54:53 GMT

Post by pinatatime on Dec 6, 2023 3:05:03 GMT

Post by Automaton on Dec 6, 2023 3:08:27 GMT

Post by likechance on Dec 6, 2023 3:31:44 GMT

Post by thedragonwarrior on Dec 6, 2023 8:00:24 GMT

Post by lin7650 on Dec 6, 2023 9:59:32 GMT

Post by Automaton on Dec 6, 2023 10:54:03 GMT

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