In 2010, in light of the Winter Olympics, PETA (who else) made a website that tried to capitalize on public interest in the games and use them as a springboard to preach about seal clubbing via a website that not only insulted Inuit culture and contained a plethora of misinformation (because of course it did), but also an animated video that depicted Sumi, Miga, And Quatchi as evil bloodthirsty clubbers.
While most of the website's contents have been preserved by the web archive, the video itself has not.