A lost(?) 2009-2015(?) tv ad. [unidentified media]

Hello! This is my first post here, and the following is a copy-paste from a reddit post i did that got deleted. I might have a good one for you to take a crack at. I remember this commercial, and it was of this family minding their own business, when the camera zooms in and there are these cgi animated lumps on something, could be someones scalp, a pet, don't know what, then the tip of a tube of something, touches one of the lumps, it turns yellow, saying something afterwards. Thats all i remember. And the lumps remind me of the Goombas from the Super Mario Bros. I just have no clue what it is. Also, Not only was it on TV, It was also an ad on websites too. What i also think the lump said after getting touched by the tube was "Paste Away"? Not 100% sure. I just don't know even what was being advertised. I have no clue what on God's Green Earth this was. If you find anything similar to this description, Please let me know so i can figure this mystery out. The reason i don't know where to find it is because i don't even know what to type to try and find it.